Your nervous system, in colour.

Samay reads your heart, shows your state in colour and guides your breath to where you want to be. Start today with the Founding Edition. Samay Light follows in 2027.

Reserve Founding Edition

CHF 149 · No payment today

Why Samay

Your wearable knows you slept badly and that you're stressed. Then it hands you a score and leaves you alone with it.

Rings and watches are good at measuring. They tell you your recovery is 41% and your stress is high. They don't tell you what to do about it, right now, in this moment.

Samay turns the reading into a ritual. It listens to your heart, finds the state you're in, and guides your breath to the one you want to reach. A few minutes, morning or night, and you feel the shift.

A woman resting with eyes closed, the image cut into vertical slices
Check in

Every ritual starts with Samay reading your heart
to reveal your nervous system state.

Breathe with Samay

A live voice guides your breath.
Your heart responds.

Feel the shift

Calmer now. Better sleep tonight.
More resilience over time.

Reserve yours · CHF 149
Your individual rhythm

When breath and heart move in sync.

Coherence breathing is the slow rhythm where heart and breath move as one, one of the most direct ways to settle your nervous system. But that rhythm is different for everyone, and so is every technique. So Samay measures instead of guessing, learns what works for you, and shapes every session around it.

Resonance breathing0:00 / 5:00

Your heart is restless.Your heart found its rhythm.

0 min5 min
41ms HRV
72bpm HR
12Coherence
Hear Samay

Your ritual, whenever you need it.

Start the day strong, bring your stress down mid-afternoon, or get ready for sleep. You choose when Samay becomes your ritual.

Morning

Morning ritual.

Right after you wake, Samay reads how well your nervous system recovered overnight, against your own baseline. If your night didn't give you enough recovery, Samay guides you into a coherent state that carries you through the day.

Last night you recharged
67%
0100

Good morning, Mia. Last night you recharged to sixty-seven percent. A little below your usual, and that's okay. First, just breathe naturally for a minute. Then I'll guide you into your rhythm.

Daytime

Daytime ritual.

See your state live whenever you need it, and shift it on purpose: calm down, focus or activate. Training? Samay keeps you in the right heart-rate zone, with a live voice in your ear.

Your nervous system is in High activation
RecoveryActivation

You want to focus, Mia. Your heart shows you're still running high. We'll start with four counts in, eight counts out. The longer exhale settles your body. Then we'll move into box breathing to bring you into clear focus.

Evening

Evening ritual.

Before bed, Samay measures how switched-on you still are and gives you a sleep readiness score. Then it guides you individually into exactly what you need tonight, shaped by your heart and your day.

Your sleep readiness
41%
0100

Good evening, Mia. Your sleep readiness is at forty-one. Your system is still carrying the day. First, breathe naturally for a minute. Then we'll find your rhythm, and towards the end, your exhale grows longer, to help you wind down for sleep.

Reserve yours · CHF 149
5 states. 5 colours. One day.

Rise with the day.
Come down with the night.

Most wearables hand you a number. Samay shows you a colour, from the deep lilac of recovery to the red of high activation. Your nervous system is meant to rise in the morning and come down at night. Stress flattens that curve: you start tired and end wired. Samay helps you get the swing back.

Move your state. The rest follows.

How you sleep, focus and handle pressure doesn't start in your head. It starts in your nervous system. Samay isn't only about winding you down; it moves you in either direction, on purpose. Calm when you need it, charged when you don't.

Better sleep

Fall asleep without trying so hard.
A few minutes of the right breath tips your body into the state sleep actually needs.

Faster recovery

Bounce back sooner.
A few minutes of the right breath help your body switch off after hard days, and hard nights.

Sharper focus

Stop pushing through brain fog.
Shift into a clear, switched-on state on purpose: before a meeting, the workout or the thing that really matters.

Steady under pressure

Stop bracing for the day before it starts.
Train a nervous system that holds steady, so hard moments stay moments instead of hijacking whole days.

Reserve yours · CHF 149
Shop Samay

Start now. Light up later.

The Samay Founding Edition box with heart sensorRelease No. 1

Samay Founding Edition

CHF 149

The heart sensor and app that read your nervous system in real time and guide your breath to the state you want to reach.

Release No. 1Open

Limited first edition. Ships Q4 2026. Reserve today, pay when we e-mail you to complete your order.

  • Samay Heart Sensor, ECG chest band
  • Samay app with live voice guidance, 12 months included
  • Ritual spray and phone stand

50% off Samay Light included

You're on the list. We'll e-mail you to complete your reservation.

No payment today · Ships Q4 2026 · Your e-mail stays with us

Samay Light glowing on a sideboardRelease No. 2 · 2027

Samay Light Edition

CHF 349

Everything in the Founding Edition, plus Samay Light: an ambient lamp that glows in the colour of your nervous system during every ritual.

Release No. 2Waitlist · 2027

Join the waitlist and we'll tell you first when Samay Light opens.

  • Samay Light, ambient lamp
  • Samay Heart Sensor, ECG chest band
  • Samay app with live voice guidance, 12 months included
  • Ritual spray and phone stand

You're on the Samay Light waitlist. We'll write to you first.

Got any more questions?

What do I get?

The Samay Heart Sensor, a soft band you wear around your chest during your sessions. Plus the Samay app with live voice guidance (12 months included), a calming ritual spray and a phone stand.

Whose voice is Samay?

Samay speaks with the voice of Stephanie, our co-founder and breathwork coach, brought to life live by AI that reads your heart in real time. Every session is generated in the moment, never pre-recorded.

Do I really need the band?

Yes. Samay isn't a wearable you live in. It's there to bring your breathwork exactly in time with your heart, and that takes precise numbers: your true heart rate variability, calculated from the exact time between each heartbeat. Only an ECG delivers those beat-to-beat intervals reliably; wrist sensors and rings estimate them. So you put the band on for your ritual, a few minutes at a time, and take it off again.

What is resonance breathing?

A slow, even way of breathing, roughly equal in and out at around six breaths a minute, that brings your heart, breath and nervous system into sync. It's one of the most researched ways to shift your state on purpose. The Samay difference: instead of one default pace for everyone, it finds your personal resonance rhythm and guides you to it.

What does it cost?

The Founding Edition is CHF 149, the lowest Samay will ever be. Reserving is free: there's no payment today, and we'll e-mail you to complete your order before your Samay ships.

When does it ship?

Q4 2026, as part of our first batch. Reserve now to be among the first to receive it.

Is Samay a medical device?

No. Samay is a wellbeing tool that helps you understand and train your nervous system. It doesn't diagnose, treat or prevent any medical condition.

Who is it for?

For anyone who loves how breathwork makes them feel and wants it every day, without booking a class. No experience needed, just a few minutes and an open mind.

Samay Rituals 2026 — your nervous system in colour. samayrituals.com, Zürich CH

Resonance breathingPut simply

Breathing slowly and evenly until your heart, breath & nervous system move as one.